As we move firmly into the final quarter of 2018, marketing and sales directors are already turning their thoughts to next year’s marketing strategy.
Who are my customers? Where does my brand sit in the market? Will content still be king in my marketing campaigns? Are just some of the questions that are being bandied around boardrooms up and down the country.
To help you keep ahead of the curve and take control of your 2019 marketing strategy, our digital marketers at Think Beyond have put together their futureproof strategy basics below.
Futureproof marketing strategy basics – How to create an effective marketing strategy for your business
Audit. It looks and sounds like such a non-descript word but taking stock of your current position is the key to creating a successful marketing strategy.
Analyse the results from past inbound marketing performance against KPIs in order to identify areas for change. What is your businesses’ conversion rate from SAL to SQO? What percentage of leads don’t convert and why? How do you reward customer loyalty?
Much like auditing, effective and targeted research is part of the foundation of any successful business marketing strategy, whether you are a start-up of 1 or an established venture of 1,000.
Conduct PESTLE and SWOT analysis to determine your macro environment and identify internal threats and weaknesses as well as any external threats and opportunities. Has an emerging competitor taken a share of your market?
Never overlook your customers; your research methodology should also focus on truly understanding who your prospects are and your brand positioning to get ahead of the competition.
A clearly defined marketing plan should funnel all the insights from your research and set targets for the coming year, providing a blueprint for success.
A plan is your chance to capitalise on growth opportunities and set out your inbound marketing channels. Search engine optimisation, PPC, blogs, events, email, affiliate marketing and social media – how do these channels factor into your brand’s success? What interaction will you have with prospects and customers at various touch points?
You’ve audited, researched and planned your marketing strategy. Now comes the next (fun) part – implementation.
Be clear in your expectations and communicate your plan clearly to all involved. Track your success and be prepared to adapt. An emerging trend could mean that you return to the audit, research and plan stages in order to capitalise on opportunities, continually evolving your brand and marketing.
Why a clearly defined marketing strategy is important in 2019 (and beyond)
Today’s business world is rapid and changeable. Without a clearly defined marketing strategy based on insights from your past performance, researched behaviours and detailed inbound marketing channels combined with excellent execution, you run the risk of being left behind. Left behind by your customers, left behind spending money on channels that do not convert and leaving your prospects and ROI to the competition.
The above strategy of audit – research – plan – implement has proven results again and again with Think Beyond’s expert strategists. Our dedicated marketing team understand that every business is unique that’s why we aim to partner with you to help you accelerate your business potential.
Resolve to contact Think Beyond
Don’t wait until the new year to get in touch – to find out how we can partner with your business to Think beyond is more than a consultancy service – we are digital experts who will help you every step of the way; from auditing to research to planning and implementing an effective marketing strategy.