Paul Moore is managing director of Redrow Homes (NW), the Daresbury-based business that’s building new homes all over Cheshire, as well as parts of North Wales, Merseyside and Greater Manchester. Flagship schemes include Woodford Garden Village, in Woodford, and Hartford Grange, Hartford, as well as new homes in Chester, Congleton, Ledsham, Nantwich and Sandbach.
What’s the secret to your success?
I’ve been in the industry for over 25 years, initially as a trainee buyer and working my way through the ranks to head up a number of property business in the north of England. I think ultimately I’ve got where I am through hard work and self-belief.
Who in your life has influenced you most and why?
The answer to this has to be my dad – and that’s where my self-belief comes from. He always taught me to strive to be the best. When I was leaving school I remember him saying to me: “Whatever it is you choose to do, be the best at it.” He really brought out my competitive streak.
What do you do for fun?
I go to the gym quite regularly, often early mornings before work – it’s a great place to gather your thoughts and prepare for the day. I also enjoy most sports; but, above all, I love socialising with my family and friends
What’s the best bit of business advice you’ve been given?
“Only do something if it adds value.” It was given to me by a previous accountant in one of the businesses I worked for and it’s so true. We’re constantly evolving our new homes at Redrow and the service we offer to customers. Whenever we change something or introduce something new, ‘adding value’ for the customer is always at the forefront.
If you could have a 1 to 1 with anyone past or present who would it be with and why?
As a football fan, the person I would most like to have a one to one with is Sir Alex Ferguson – I would love to understand his secret to success. No one will ever repeat what he has done as consistently as he has done it.
What is the biggest challenge in your industry right now?
Undoubtedly shortages of skills, which is a hangover from the recession when many tradesmen left the industry and have not returned; and the impact that has had on availability of materials and build costs. At Redrow, we are managing to deliver our build requirements due to our long-term relationships with our supply chain. Many of them are giving us a priority service and not procuring new clients elsewhere. We have sought to manage labour costs by utilising components that are less labour intensive such as off-site manufactured brick arches. We also invest heavily in training and staff development, with around 15% of our UK workforce comprising apprentices, graduates and trainees.
Tell us about the most memorable client or customer that you have interacted with during your years in business?
Every customer is important – it’s impossible to single one out. Whether someone is buying a two-bedroom townhouse or a five-bedroom country manor they deserve the same level of attention and respect.
How is Brexit affecting/going to affect your business?
The main issue for us is probably around consumer confidence and uncertainty. Consumers are being barraged with negative Brexit stories in the media about the potential knock-on effect to the economy and jobs. If consumers don’t feel their job is secure it may start to translate through to the wider economy. Therefore, certainty is required around ‘a deal / no deal’ to mitigate the impact and ensure consumer confidence is maintained. Obviously this applies to the wider retail industry as well as housing, but our overall feeling is that people will always need homes, whatever deal is agreed.
Where do you believe are the biggest opportunities right now for your business and in your sector?
Redrow is committed to growing our output to help the country’s requirements to greatly increase the number of new homes built. We have a very strong forward order book, first class land holdings, an excellent balance sheet and we are able to react quickly to changing circumstances. Mortgage availability is excellent, and with low interest rates by historic levels, the mortgage market remains very competitive. Help to Buy continues to support home buyers, especially first time buyers, who can utilise a 20% equity loan from Government to buy a property and therefore may only need a 5% deposit to get onto the property ladder. We must focus on building the right product in the right place and at the right price.
How do you motivate your staff?
My style of management is very open and honest. I like to have face to face contact with my team and I believe in telling them how things are – whether it’s good news or even if it’s something they may not want to hear. I generally find that if you are open and transparent with people they will respect you and go along with the journey. We have a great team of people here at Redrow NW and between us we’re delivering some great projects.
What do you most enjoy about running your business?
We have a great set of people, a fantastic product and some great locations. Add to that the pleasure we get from seeing customers move into their brand new homes and what’s not to enjoy?