Public relations (PR) and marketing professionals from Chester received expert advice on two of the sector’s most pressing topics at an industry event at the UK’s ‘happiest workplace’.
The Chartered Institute of Public Relations (CIPR) held its ‘Getting Creative and Dealing With Mental Health’ seminar at Moneypenny’s award-winning head office in Wrexham.
The event focused on using creativity to stand out in business, and how to safe guard mental health at work, after a CIPR survey found that 16 per cent of PR professionals suffer from a mental health condition.
Hannah Stringer, Moneypenny’s head of marketing, delivered a talk on how the telephone-answering giant strives to be different, including how giving away branded socks led to increased engagement on social media.
Life coach Joe O’ Connor then spoke about protecting mental health while working by using brain-training skills to stay focused and happy.
Delegates were also given a tour of the building, which has been named one of Britain’s best offices. It features a treehouse, on-site pub, and a gym. The company also runs on-site fitness classes including yoga, as well as offers free healthy breakfasts.
Anthony Bullick, vice chair of CIPR North West and director at Mold-based digital PR agency Outwrite PR, said:
“The feedback from attendees has been fantastic, with each person leaving with useful and relevant information and actions to implement.
“It was fascinating to hear how Hannah and the marketing team at Moneypenny make every effort to set themselves apart and build relationships with their customers.
“And Joe’s tales of his inspirational story of adventure and how everyone can take steps to make sure they’re in a healthy and happy state of mind drove home how complex the subject of mental health is.”
Fraser Edwards-Cleaves, sales and marketing manager at Active Cheshire, said:
“The CIPR event was a great evening hosted by Moneypenny. The presenters touched on two very important topics both generally and in the marketing world: creative thinking and mental health. They provided fantastic insight on how we can implement change for the better amongst our own team.
“The inspiring offices at Moneypenny resonated with us; the company seamlessly put employees’ wellbeing at the centre of its focus. The design even gave us tips about how we can encourage other businesses to become more active every day in the workplace.
“I would thoroughly recommend future CIPR events and a trip to Moneypenny again.”
The CIPR is the professional body in the UK for PR practitioners. It regularly hosts events to promote best practice and runs training courses to help members develop their skills.
To find out more visit www.cipr.co.uk